Strava – marketing in the sports community
Strava is a platform that combines the functionality of a training app with an extensive community of physically active people, creating a unique environment for lifestyle and engagement marketing efforts. Unlike traditional social media, users not only consume content, but above all, share their results, progress and daily activity. This makes marketing communication authentic and based on real experiences. A properly planned strategy allows you to direct your audience to a training webinar, develop their engagement through a multi-functional webinar, and then lead them to an offer based on a training platform, especially when the activities are supported by tools such as Mastery Forge.
16-09-2026